A World We Pretend - Review
This album is our first introduction to this project from Todd Loomis and a little different turn for Projekt Records
with the exception of Android Lust
This project was just started around 2009, though Todd has lots of experience with other bands over the years. The album captures some of that bottled up creativity not expressed in these other projects and so we have this album spanning ten tracks.
The press release makes mention of "Disintegration-era The Cure
with more emphasis on the electronics." I usually try to ignore these press releases so I don't get setup expecting one thing and hearing something else. At first listen a few of the tracks do definitely have some of those aspects including the opening track "I Am Echo" with the reverb and echo present in the music and vocals, or later with some of the other mid to downtempo pieces like the title track "A World We Pretend" with the heavy use of synthesized strings and a slow brooding beat to emphasize the subdued vocals. The angst-ridden "The Ice King" with it's uptempo beats also reflect this overall style that fans of this era of new wave music can enjoy.
The previously mentioned tracks stand out as favorites for me as the style is what I lean towards, a sort of brooding electro-goth sound. However, there are other pieces that still stand on their own, and they all blend well as an overall album. The electronics come out a lot more on "Dead Adults" which has been a favorite on our club mix radio show, or "A-Wake" and "Retainer Maintainer" which are more subdued and mid-tempo, but still have plenty of electronics.
As the album moves along the tempo and moods remain fairly melancholy and we have plenty of material for our softer ethereal radio show that people should really enjoy. The dreamy atmospheres of "Something Beautiful" wrap up a set of these slower pieces and lead us to the final piece on the album "Melancholy Crush". This finale is a nice ending with Todd's own unique style to show the world that while the earlier tracks show the new wave influence, he can bring out his own creativity for a nice ending to a great album.
Label: Projekt Records